2018, Volume 2

Preliminaries
1. Audience Perception of the Role of Nollywood Films in Effective Development Communication: A Study of Anambra State Residents

Nkem F. & Benjamin O.

17. Embracing the Information Superhighway: A Look at the Use of the Internet in Public Relations Practice

Obayi P. M. & Onwude F.

35. Evaluation of Women's Attitude to Breast Cancer Campaigns: A Study of Awka Residents

Amannah P. I. & Ugwu C.

56. Effectiveness of Broadcast Campaign on Cervical Cancer Among Women in Imo State, Nigeria

Okoli A., Ojiakor I. C. & Nwaozor A. O.

65. Influence of Broadcast Media in the Development of Sporting Activities in Enugu Metropolis (A Study of NTA and Radio Nigeria Enugu)

Acholonu R. & Amama A. O.

83. When Knowledge Does Not Translate to Practice: A Study of the Influence of Cervical Cancer Campaigns on Nigerian Female Undergraduates in Enugu State

Odoh M. C., Onwukwalonye B. & Onyebuchi A. C.

104. Transition from Analogue to Digital Broadcasting in Nigeria: Opportunities and Challenges in the State Broadcast Media

Acholonu, I. J.

126. The Role of Effective Communication in Hospital Management

Nze, C. H.

140. Integrated Marketing Communication and Customer Relationship: An Analysis

Obi J. & Okalla F.

153. The Press as an Instrument of Political Development: A Study of Port Harcourt Residents

Nzotta N. U., Ohiri C. G. & Orji U. F.

167. Presidential Media Gaffes and Opposition Response: A Review of Conspiracy Theory

Nnomeh, M.

180. Appraisal of Community Relations Campaigns Influence on Neighborhood Policing in Mbaitoli Community

Agbasi C. L. & Nnaeto J. O.

202. Assessment of the Use of Traditional Media in Advertising in Ikeduru Local Government Area, Imo State

Orji U. F., Okolie U. R., Emeana O. G. & Okoye L.

221. Effective Communication and Antenatal Care in Hospitals: A Study of Pregnant Women in FMC Owerri Antenatal Clinic

Nze C. H.

233. Organization Virtualization and Questions of Jobs Sustainability: Insights from Shell Nigeria

Dike H. W. & Ekhareafo O. D.

247. When Media Action Isn't Sufficient: An Extrapolative Analysis of the Mass Media and Entrepreneurial Education in Enugu Urban

Onyebuchi A. C. & Onwude N. F.

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